According to Mrs. Deck’s link to look up Propaganda techniques are to get the audience to have an emotional appeal not a responsive appeal. Two examples from some of the propaganda techniques are the bandwagon effect and the use of slogans.
The Bandwagon effect is when people do things because many other people do and believe the same things. A perfect example of that would be when the Giants were doing really well this past year and won World Series. I knew people that had not been to one giants game and they were buying giants gear. The reason for this was because a lot of people were talking about it and this technique made people who didn’t watch baseball or cared for it now want to watch it. This technique definitely influenced others, and as you will see filled the streets of San Francisco like never before.
Slogans are easy to remember phrases or mottos that business use to catch people’s attention. This is a very good technique to use because it works for a lot of people. When people hear or see a slogan they automatically remember the company that used it. For example McDonalds has a slogan when they say “I am Loving it” and it’s used all around the world. In the McDonalds commercial no matter what language or country you're in they use that slogan.
McDonald's is a good example of a slogan being catchy but ultimately meaningless. Does anyone really love McDonald's? Hmmm.
ReplyDeleteI agree with you about everyone buying Giants' gear without even attending or watching a game. I think I've read somewhere that McDonald's golden arch is one of the most recognizable symbols in the world.
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